Inspired

by excellence

We’ve had the opportunity to work with many incredible businesses and brands over the years. Here’s a peek at some of our partners.

success stories

Bailiwick is a Minnesota-based IT solutions partner with clients across a variety of industries, including fast-casual restaurants, financial services, hospitality, manufacturing, and retail. Taylor Hugo Creative was tapped to revive the company’s blog aimed at business leaders in these sectors.

the goal:

  • Revive Bailiwick’s blog and turn it into a must-read for business leaders in dining, finance, hospitality, manufacturing, and retail sectors.

  • Position Bailiwick’s C-suite as thought leaders in their industry with blogs on artificial intelligence, digital signage, consumer trends, and IT best practices.

THE PROCESS:

  • During a kickoff call, we spoke with multiple stakeholders about the type of content they wanted to see represented on the blog. From there, we pitched a list of topics with proposed subject matter experts.

  • We interviewed upwards of 10 subject matter experts from inside and outside the company.

  • We wrote more than a dozen blogs (and corresponding newsletter blurbs and social media captions) that incorporated headline best practices and SEO keywords before delivering them alongside a customized content calendar with suggested publish dates.

the result:

  • Website visitors spending more time on Bailiwick’s pages.

  • From the client: “I highly recommend Taylor Hugo! I've worked with her on upwards of 20 blog posts for Bailiwick. Her model: immersing into the business to get to know the product/solution, interviewing internal and external SMEs, and delivering on time and on budget. She's a fantastic partner!”

  • You can read Bailiwick’s blog here.

Good Dog & Co. is a positive-reinforcement pet trainer based in Columbus, Ohio. Owner Sarah Dugger came to Taylor Hugo Creative looking for a new “About Me” page for her website.

the goal:

  • A new “About Me” page that demonstrated her decade of unique experience in the field of animal behavior and that set her apart as one of the only positive-reinforcement trainers in her area.

THE PROCESS:

  • Together we went through her current “About Me” page, identifying what was working well and what changes would benefit her bio.

  • We interviewed her for an hour, drawing out anecdotes and stories that would resonate with her potential clients.

  • We wrote the bio and went through one round of revisions before delivering the final content.

the result:

  • From the client: “I was absolutely stuck on how to market my experience before Taylor came to my rescue. In our interview, she was a compassionate listener, understood my goals, and asked all of the right questions. Her writing eloquently captured everything we talked about, and it even felt like my voice! I’m more confident moving forward with my business thanks to her amazing work.”

  • You can read Sarah’s new “About Me” page here.

Colorado photographer Kelly Vann Calaway was ready to rebrand her 16-year-old business and reach her ideal customers. Armed with a new name and website, Kelly recruited Taylor Hugo Creative to craft messaging that embodied her genuine Southern personality.

the goal:

  • Give Sunkissed Photo Lounge a top-to-bottom copy overhaul, filling every page of the website with words that express Kelly’s passion for and experience with photographing weddings and elopements, lifestyle shoots and portraits, and personal branding sessions.

THE PROCESS:

  • We interviewed Kelly for an hour, learning about her career history, offers, client experience, ideal clients, and vision for her brand messaging.

  • Using Kelly’s chosen website design as a template, we crafted brand-new copy for every page of sunkissedphotolounge.com, and then loaded the copy into the website for her.

the result:

  • From the client: “Taylor! I’m so happy with how everything turned out. It’s nothing short of spectacular. You’ve captured my vision so beautifully with your words!”

  • You can see the Sunkissed Photo Lounge website here.

Kind words

  • "In addition to being the most talented copy editor I know, Taylor is a writer who can adapt to any voice, tone, style, or topic. She is a quick study, and an eagle eye with style, grammar, spelling, and punctuation. She is also highly organized and an excellent communicator with a positive, friendly, and can-do attitude. It's always a pleasure to work with Taylor!"

    Andrea Lahouze, Content Manager, Sidewalk Dog

  • "If you're looking for someone who pairs an eagle eye with meticulous edits AND is enjoyable to work with, call Taylor! Her professionalism, work ethic, and ability to meet deadlines consistently exceed my expectations of freelance editors. She is the best of the best!"

    Katie Miller, Director of Publishing, BiggerPockets

  • "Working with Taylor is a dream! She is a top-notch writer and an excellent communicator. I know any assignment Taylor takes on will be submitted on time and have crisp copy that makes editing a piece of cake. She is thorough, professional, and seamlessly adapts her writing to different audiences. If you have the opportunity to work with Taylor, you won’t be disappointed."

    Laura Burt, Senior Project Manager, Housing First Minnesota

  • "I love working with Taylor! She's an excellent writer, editor, and proofreader. Taylor produces content that is engaging, well-written, and accurate. She's a true professional who always goes above and beyond, and she never misses a deadline. I appreciate her positive, can-do attitude."

    Anya Britzius, Senior Content Manager, MSPC

  • "Taylor can do it all. She's an excellent writer, she's a spot-on proofreader, she's a thorough researcher, and she's an absolute joy. Her can-do, upbeat attitude makes any project—no matter how big or how small—seem achievable, and I'm always, always thrilled with the results. I love the passionate voice that she brings to her stories, and I know that if Taylor is writing it, her assignment will be turned in on time (usually early) and with precise attention to detail that makes editing a breeze. I couldn't do my job without Taylor by my side; simply put, she's the best."

    Emily Sefton, Editor-in-Chief, Mpls.St.Paul Weddings

  • "I’ve worked with Taylor in a variety of capacities over the years and she truly possesses the Midas touch—from her creative (and technical!) writing chops to her proofreading prowess and exceptional client relations approach. She’s one of the very few freelancers I’ve worked with through the years who just “get it”—I trust her so much that when I put her on an assignment, I can just relax without any follow-through worries or “check-ins.” She’s wonderful, she’s warm, she’s curious, she’s smart, and she pours all those beautiful traits into everything she touches, no matter how small or tall the order is."

    Jamie Korf, Associate Director of Branded Content, Mpls.St.Paul Magazine and Twin Cities Business Magazine

  • "Taylor is a wonderful partner. Whenever we work together I know I can count her to do a fantastic job!"

    Stephani Johnson, Senior Connections Strategist, Marvin

  • "I highly recommend Taylor Hugo! I've worked with her on upwards of 20 blog posts for Bailiwick. Her model: immersing into the business to get to the know the product/solution, interviewing internal and external SMEs, and delivering on time and on budget. She's a fantastic partner!”

    Bobbie Cummins, Director, Bailiwick